Al Roehl

President
StepAhead

Al is a widely regarded problem fixer and teambuilding expert. He founded StepAhead on the belief that “Better Relationships Drive Better Results”.

Prior to forming StepAhead, Al held senior executive titles including CEO, Executive Vice President Global Operations, and Global Client Director at some of the world’s largest and most famous advertising agencies.

Al has taken his understanding of agency operations to help clients drive effective agency compensation and inspiring performance management. He has been a key speaker at procurement conferences and the ANA.

Some of the clients he has helped in his career include Procter & Gamble, Kellogg’s, Kimberly Clark, Disney, Nintendo, Toyota, Wrigley, Wal-Mart and Starbucks.

As a coach or keynote speaker, Al has inspired groups on the “Pathway to Power Partnerships”, The 8 Steps to Winning with Clients”, and “The CAFÉ Solution for Effectively Dealing with CONFLICT”.

He lives in Lexington Kentucky where he enjoys his horses and is working on perfecting his bar-b que skills.

Check out the incredible speaker line-up to see who will be joining Al.

Download The Latest Agenda

Day 1: Wednesday, November 12, 2014

Thursday, December 11th, 2014

11:30 Panel Discussion: The Agencies Speak

How do agencies structure themselves? How we assign a cost on creativity
Our learnings from new compensation models
How best to work with us to create a true partnership – how we drive optimum collaboration between our agencies and client procurement
The evolution of data/analytics
Why we are the one stop shop and the downside to clients of decoupling

16:05 Panel Discussion: Thinking Globally, Acting Locally

Companies with a global footprint are actively developing strategies to manage marketing agencies and media on a global level. The rationalization of procurement at a global level – consolidating marketing across business units and geographies for campaigns
Leveraging economies of scale is a trademark negotiation and savings technique of procurement executives. How can companies overcome local hurdles, balance local with global requirements, and develop the processes, practices and culture allowing them to leverage multiple Business Units and geographies effectively?
With BRIC economies exploding and brands wanting to increase sales in these regions – how to choose agencies that have the skills set for emerging markets, which are more complex, providing messages for a different type of consumers
With the digital space moving so fast – is it possible to have a global strategy for this space?