ProcureCon for Digital and Marketing Services 2014 (past event)
November 11 - 13, 2014
JW Marriott San Antonio Hill Country Resort and Spa, San Antonio, TX
Contact Us: 1.888.482.6012
Speakers
Speaker
Daniel leads the sales organization at Elance-oDesk, driving the company's expansion in the mid-size and enterprise markets, having previously held senior sales leadership roles at Linkedin and Google, both in the US and internationally. An expat for most of his life, Daniel is passionate about creating a workplace for the world, unlocking economic opportunity at scale for millions of freelancers worldwide.
Daniel holds a Bachelor in Economic Sciences from the Universite Libre de Bruxelles and a BBA in Business Administration from the International Management Institute of Brussels, Belgium.
Passionate about delivering genuine value and driving results through collaboration, Chief Procurement Officer of MDC Partners Brett Colbert works with MDC partner firms and agencies to optimize clients’ marketing investments. Throughout his career, Brett has led both agencies and clients through diverse and challenging situations resulting in value creation and effective operational improvement.
After over a decade in executive management at both adverting and media agencies, Brett began building marketing procurement teams for major brands. Having led Global teams at Time Warner, Nestlé and Anheuser-Busch InBev, Brett eventually returned to the Agency world, joining MDC Partners in 2012.
Avi Dan is the CEO of Avidan Strategies, a marketing consulting firm that helps corporations optimize their relationships with their marketing services partners. Founded in 2007 by three of the nation’s leading management consultants, Avidan Strategies has earned the trust and respect of the marketing and marketing procurement most influential figures.
While perhaps best known as Agency Search and Remuneration Consultants, Avidan Strategies Practice Areas focus on all aspects of marketing services: Agency Management Advice; Agency Assessment; Optimizing Client/Agency Relationship; Customized Organizational Consulting; Improving Agency Collaboration and Integration; and Improving Client/Agency Operational Efficiencies.
Before founding Avidan Strategies, I spent 30+ years at the very top of the Advertising industry with leading global agencies in senior management positions and as Board of Directors member with leading global firms, gaining unique insight into agency operations. I served on the Executive Committee of Saatchi & Saatchi, where I was an EVP, head of Business Development, and on the global board of Havas, where I was their first Global Executive Director. As Managing Partner of Berlin Cameron, I led it to become the fastest growing major agency in America, and the agency was named “Agency of the Year” multiple times. Later I helped sell the agency to WPP, the biggest communications company in the world. Prior to that I was an EVP at Y&R and D’Arcy (now Publicis). During my career I worked with Procter & Gamble, Kraft, AT&T, Pfizer, Samsung, Sprint, General Motors, Merck, Intel, Cigna, Coca-Cola, ExxonMobil, Charles Schwab, Verizon, Reckitt Benckiser, Safeway, Bristol Myers, and Colgate-Palmolive.
I also write a weekly thought leadership blog about the marketing and advertising landscape for FORBES. The blog can be read at http://www.forbes.com/sites/avidan/
I am a native of Israel, a former army officer, and a Columbia MBA. You can reach me at avi@avidanstrategies.com
Phil has worked at Digitas, Razorfish, Vivaki, and Prodigious for over fourteen years. He is responsible for the management of the Prodigious’s global digital offering and its 700-strong highly skilled offshore centers located in Costa Rica, Colombia and Mauritius. In this role he is accountable for all digital production work that Prodigious does globally and its evolution of cross-media execution capabilities.
Phil has been responsible for the management of key accounts and driving the evolution of execution capabilities and models globally in Digitas, Razorfish, Vivaki and Prodigious during his tenure.
Before Prodigious and Digitas, Phil was the vice president/director of technology at a systems and management consulting firm. There, his responsibilities included client and engagement management, project and program management, system design and development, technology strategy design and development, business process re-engineering efforts and organizational change initiatives.
In addition, he has diversified experience gained form working with many different types of industries including insurance, financial services, banking, and manufacturing.
Phil holds a B.S. in Computer Science and Math from Clark University and an M.B.A. from Duke University, Fuqua School of Business.
A supply chain professional with over 28 years of experience in the Tobacco, Plastics, Food and Pharmaceutical Industries. Responsibility for $1.8 billion in spend across the RAI operating companies, includes direct, indirect and capital procurement. Directs teams in Memphis TN, Oxford NC, Santa Fe NM, as well as centralized indirect and direct groups in Winston-Salem NC.
A thought-leader in the media, advertising, technology and digital space, Mr. Doft serves as Chief Financial Officer of MDC Partners, overseeing all aspects of financial reporting and compliance, corporate finance and investor relations for the company. As CFO, Mr. Doft also plays a leading role in helping MDC Partners – the parent company of approximately fifty global partner firms including Crispin Porter + Bogusky, Kirshenbaum Bond Senecal + Partners, 72andSunny and Anomaly – maximize strategic opportunities that are emerging with the convergence of media, technology, and creative.
Since joining MDC Partners in 2007, David has helped scale the business into the ninth largest global advertising and marketing communications company, triple revenue, and grow MDC Partners from a $450-million to a $1-billion business. He has also helped architect and launch the company’s venture investing strategy, and materially increase the company’s digital expertise organically and through acquisition.
Christine Eaton is Senior Manager of Sourcing for Advertising and Agencies at General Mills, the world’s sixth largest global manufacturer and marketer of consumer food products.
A 20 year sourcing veteran, Christine provides sourcing leadership and vision in the planning, development and implementation of the Advertising category strategy. With a background in technology sourcing, Christine is ideally positioned to bridge the divide between IT and Marketing to drive a convergence that focuses on technology as a strategic marketing advantage. In her spare time, when not working on building their wine collection, Christine and her husband enjoy long walks with their 150 pound Newfoundland.
Peter Friedman is a social media visionary and veteran with 29 years experience in the space (17 at LiveWorld, Inc. and 12 at Apple). He’s provided multiple global brands with strategic social media guidance and delivered hundreds of social media programs for them in multiple countries and languages.
Steve Gregory is Senior Sourcing Manager at The Clorox Company. He has worked for the past 9 years in close coordination with the Clorox Marketing Communications group to manage the agency relationships and compensation structures for Creative, Media, Digital, Hispanic, Shopper and Public Relations. Steve has also played an active role in developing a global agency strategy within Clorox. In addition, Steve develops the vendor/agency relationships for syndicated data, print, entertainment marketing, social, search, and the consumer contact center. Prior to his current position, Steve spent over 20 years in Indirect sourcing as a Procurement Consultant, Director of Operations for a dotcom, and a Manager at Levi Strauss & Co. in procurement and business administration. Steve has a Bachelor’s degree in Psychology from Michigan State University and an MBA from CSU, Hayward.
Antonio Humphreys is a strategic sourcing and marketing expert with professional experience in global sourcing and negotiations, marketing and advertising management, sales consulting, and business planning across multiple industry verticals and geographies (including NASA, Shell Oil, Hewlett-Packard, Gap Inc., and Adobe Systems).
He is a native of Albuquerque, New Mexico and has lived in Houston, Texas and London, England. He currently resides in the San Francisco Bay Area, and works in the ‘Silicon Valley’.
Antonio earned his Bachelor of Business Administration at the University of New Mexico and a Master of Business Administration at the University of Houston.
Dan Jeffries is an experienced commercial expert with a proven track record of delivering value as a strategic partner to some of the world's largest and most successful brands..
Using his extensive experience gained across multiple sectors including Telecoms, Financial Services, FMCG, Entertainment, Utilities, Travel and Retail he can work with you and your team to help you overcome the challenges you face whether you're an Agency, a Brand client or a Procurement team.
Working alongside brands like Universal Music, Symantec, Hertz, Lloyds Bank and Vodafone he has driven core commercial strategies and outcomes always with an emphasis on maximizing the value of the organization's investment in marketing.
Dan LaCivita brings over a decade of experience to his role as President of Firstborn, an award-winning creative agency headquartered in New York City since 1997.
Swiftly rising through the Firstborn ranks since joining in 2003, Dan has the hands-on experience of a former creative developer, sharp strategic instincts honed from leading long-term client relationships, and innate leadership abilities that drive Firstborn to be one of the most forward-thinking agencies in the world. His unique perspectives of being both a thinker and a maker drive this same culture within the company, leading to the development of powerful digital experiences for a client roster that includes PepsiCo, American Express, HBO, Aflac, Lancôme and Rolex. Under his guidance, Firstborn’s work has been recognized with numerous awards including Clios, Cannes Lions, and One Show Pencils; the agency, itself, has been placed on prestigious rosters such as Fast Company’s Most Innovative Companies, Advertising Age’s Agency A List, and Crain’s Best Places to Work in New York.
Michael Lejeune is Creative Director for Metro (Los Angeles County Metropolitan Transportation Authority). Metro’s 30-person Creative Services group creates award-winning core communications elements for the nation’s third-largest transit agency, including advertising, wayfinding and environmental graphics, timetables, maps, fare media and customer information, bus and rail fleet design, web and mobile presence, and merchandising
Firat Ozkan is a Group Manager at Intuit’s Strategic Sourcing department. In his current role, Firat manages the global marketing sourcing team who is responsible of $350M marketing annual spend.
Firat has been with Intuit since 2002. Prior to his marketing role, Firat led the technology sourcing team. He was also responsible for leading the Supplier Innovation program to drive innovation from strategic suppliers. He worked on the implementation of Oracle ERP system, Global Procurement policy, processes and tools. He managed the Buyer Team to drive process improvements, and reduce costs.
Prior to Intuit, Firat was a Project Manager at Science Solutions. Firat worked with President of the company to lead IT projects.
Gerry Preece
Former P&G's Global Director of Marketing and Media Procurement and Operati
External View Consulting Group
Former P&G's Global Director of Marketing and Media Procurement and Operati
External View Consulting Group
Gerry is currently a Senior Consultant at External View Consulting Group, guiding and directing clients in the selection of best-fit marketing and media agencies and negotiated fair, competitive contractual terms. Previously, Gerry spent 22 years at Procter & Gamble, where he was P&G’s Global Director of Marketing and Media Procurement and Operations. He is regarded as one of the industry’s leading experts in applying procurement skills and practices into the marketing space, consistently achieving the delicate balance between great marketing and cost management.
While at P&G, Gerry grew the marketing procurement organization more than tenfold, and ultimately directed the activities of nearly 200 marketing procurement professionals worldwide, covering nearly every area of marketing spend. He was responsible for the sourcing of over $3Bn in marketing and media spend, including ad agencies, media, promotion, public affairs, design, digital and interactive, research and measurement, retail, branding, and production.
Gerry will be giving the afternoon keynote speech on why and how the marketing space truly is unique and the implications for procurement. Gerry will cover what procurement must do to succeed in the world of marketing – four market proven solutions as well as providing a road map that will maximise your bottom line performance and results. This insightful session will take place on Tuesday 3rd June within the focus day on supplier performance management and measuring marketing ROI.
Al is a widely regarded problem fixer and teambuilding expert. He founded StepAhead on the belief that “Better Relationships Drive Better Results”.
Prior to forming StepAhead, Al held senior executive titles including CEO, Executive Vice President Global Operations, and Global Client Director at some of the world’s largest and most famous advertising agencies.
Al has taken his understanding of agency operations to help clients drive effective agency compensation and inspiring performance management. He has been a key speaker at procurement conferences and the ANA.
Some of the clients he has helped in his career include Procter & Gamble, Kellogg’s, Kimberly Clark, Disney, Nintendo, Toyota, Wrigley, Wal-Mart and Starbucks.
As a coach or keynote speaker, Al has inspired groups on the “Pathway to Power Partnerships”, The 8 Steps to Winning with Clients”, and “The CAFÉ Solution for Effectively Dealing with CONFLICT”.
He lives in Lexington Kentucky where he enjoys his horses and is working on perfecting his bar-b que skills.
Mithun Sharma is an indirect procurement leader with 12 years of international experience in North America (Toronto, New York and San Francisco) and Latin America (Panama City) within two of the top five global CPG companies, a F500 apparel retailer and a leading global luxury goods retailer. In his current Role at GAP Inc, he is responsible for leading the Marketing and Media Strategic Sourcing organization through a global transformation.
Sébastien Slek
Executive Director of Global Category Marketing and Indirect
Warner Bros Entertainment
Executive Director of Global Category Marketing and Indirect
Warner Bros Entertainment
Steven Wales is the Chief Operating Officer for Decideware, Inc. Steven holds a bachelors degree in Media Communications from East Stroudsburg University.
For over 10 years Steven was the President and Owner of Transfigure, Inc. Transfigure was a software consulting firm, specializing in client relationship management software and business process consulting. While at Transfigure, Steven helped mid-sized companies adopt technology in order to improve their internal business, sales and marketing processes. By utilizing a structured Business Process Diagnostic tool, Steven’s team determined a companies pain points and implement technology solutions to solve them and foster growth.
Steven honed his marketing agency management skills at Mars Chocolate, LLC., overseeing their creative, digital and production agencies in North America. This experience provided valuable insights from a client-side perspective on managing agencies for optimal performance and success. Steven helped develop compensation models for use by some of today’s most popular brands and was responsible for evaluating the agencies performance against pre-defined metrics. Steven’s background has provided him with a deep expertise on how best to enhance the relationship between client and agency.
As the Chief Operating Officer for Decideware, Inc. Steven works with many of the top advertisers in the world, to help them utilize various aspects of the Decideware Agency Management Platform to more efficiently manage hundreds of agencies around the globe. In addition, Steven is responsible for the relationship between Decideware and several industry organizations including the Association of National Advertisers (ANA), the World Federation of Advertisers (WFA) and ProcureCon. Through these industry organizations, Steven is often asked to speak about agency management at national and global conferences.
