ProcureCon for Digital and Marketing Services 2014 (past event)
November 11 - 13, 2014
JW Marriott San Antonio Hill Country Resort and Spa, San Antonio, TX
Contact Us: 1.888.482.6012
Amy Clifton
Sr. Contract Manager - Indirect Procurement
T-Mobile
Day 1: Wednesday, November 12, 2014
Thursday, December 11th, 2014
14:30 Panel Discussion: Developing And Retaining The Right Staffing Mix To Ensure Marketing Category Management Success
- Ensuring you develop a career path for marketing procurement professionals to reduce the high amount of turnover
- What skillsets does an effective marketing procurement executive need, especially as the skills required of marketing executives is changing?
- Best practices for selecting your team—do you hire a marketing person and teach them procurement, or hire a procurement person and teach them marketing?
- Keeping the team members engaged- how do you discourage them from moving into marketing or another procurement category?
- How marketing procurement practitioners should be measured, evaluated, and incentivized