Antonio Humphreys

Senior Manager
Adobe

Antonio Humphreys is a strategic sourcing and marketing expert with professional experience in global sourcing and negotiations, marketing and advertising management, sales consulting, and business planning across multiple industry verticals and geographies (including NASA, Shell Oil, Hewlett-Packard, Gap Inc., and Adobe Systems).

He is a native of Albuquerque, New Mexico and has lived in Houston, Texas and London, England. He currently resides in the San Francisco Bay Area, and works in the ‘Silicon Valley’.

Antonio earned his Bachelor of Business Administration at the University of New Mexico and a Master of Business Administration at the University of Houston.

Check out the incredible speaker line-up to see who will be joining Antonio.

Download The Latest Agenda

Day 1: Wednesday, November 12, 2014

Thursday, December 11th, 2014

14:30 Panel Discussion: Developing And Retaining The Right Staffing Mix To Ensure Marketing Category Management Success

Ensuring you develop a career path for marketing procurement professionals to reduce the high amount of turnover
What skillsets does an effective marketing procurement executive need, especially as the skills required of marketing executives is changing?
Best practices for selecting your team—do you hire a marketing person and teach them procurement, or hire a procurement person and teach them marketing?
Keeping the team members engaged- how do you discourage them from moving into marketing or another procurement category?
How marketing procurement practitioners should be measured, evaluated, and incentivized

16:05 Panel Discussion: Thinking Globally, Acting Locally

Companies with a global footprint are actively developing strategies to manage marketing agencies and media on a global level. The rationalization of procurement at a global level – consolidating marketing across business units and geographies for campaigns
Leveraging economies of scale is a trademark negotiation and savings technique of procurement executives. How can companies overcome local hurdles, balance local with global requirements, and develop the processes, practices and culture allowing them to leverage multiple Business Units and geographies effectively?
With BRIC economies exploding and brands wanting to increase sales in these regions – how to choose agencies that have the skills set for emerging markets, which are more complex, providing messages for a different type of consumers
With the digital space moving so fast – is it possible to have a global strategy for this space?

Day 2: Thursday, November 13, 2014

Sunday, January 11th, 2015

14:05 Roundtable Discussions

Table 1: In-Depth: Optimizing Marketing Campaign Deployment – Improving Control and Transparency, Budget and ROI

Hosted by: Catherine Burke, Managing Director, Banner Managed Communication

Table 2: In-Depth: How Procurement & Marketing Create Value through Online Staffing

Hosted by: Daniel Barrett, Vice President of Sales, Elance-Odesk

Table 3: Trends In Payment Terms And Their Impact On Marketing Spend

Hosted by: Duke Diep, Commodity Manager, Western Digital Technologies, Inc.

Table 4: The Pros and Cons of Holding Company Contracts

Hosted by: Tina Sokol, Divisional Category Manager - Americas Agencies, Novartis

Table 5: Category Focus: Merchandise and Promotions

Hosted by: Amelia Simonet, Sourcing Agent, 3M

Table 6: Category Focus: Events and Corporate Sponsorships

Hosted by: Antonio Humphreys, Senior Manager, Global Procurement, Adobe Systems Inc.

Table 7: Category Focus: Social

Hosted by: Peter Friedman, CEO, LiveWorld

16:00 Panel Discussion: Contracts and Negotiation

Contract negotiations are only good when they are a win-win situation for everyone. What’s the right way to negotiate and renegotiate contracts with your marketing suppliers and agencies? What steps should you take when trying to consolidate or streamline contracts and implement master agreements? Can the same terms be negotiated in global contracts that span regions?