Brett Colbert

Chief Procurement Officer
MDC Partners

Passionate about delivering genuine value and driving results through collaboration, Chief Procurement Officer of MDC Partners Brett Colbert works with MDC partner firms and agencies to optimize clients’ marketing investments. Throughout his career, Brett has led both agencies and clients through diverse and challenging situations resulting in value creation and effective operational improvement.

After over a decade in executive management at both adverting and media agencies, Brett began building marketing procurement teams for major brands. Having led Global teams at Time Warner, Nestlé and Anheuser-Busch InBev, Brett eventually returned to the Agency world, joining MDC Partners in 2012.

Check out the incredible speaker line-up to see who will be joining Brett.

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Tuesday, November 11, 2014

Tuesday, November 11th, 2014

09:00 Deep Dive: Building a Foundation To Influence Marketing

This hands-on workshop is designed for marketing procurement professionals to get the fundamental understanding of the various models of how an organization’s marketing team operates, to improve your understanding of marketing, internal KPIs, processes and objectives. You will outline the different marketing channels (traditional marketing, media, advertising, digital, social media and mobile), their supply partners and types of engagements, and learn how to assess where procurement can play a meaningful role in identifying, measuring and delivering value back to their marketing stakeholders from both a general process improvement and channel-specific perspective.

Understanding the role of the various primary stakeholders in a marketing engagement (marketing, procurement and agency) and the expectations of each
Where are the big nuggets of opportunity – as you first enter the marketing category and as your involvement matures?
Buying “things” vs. buying services- is procurement comfortable with gray?
Getting better at what you’re buying: Understanding how SOW, benchmarks, creative discussions differ with marketing.
Identifying procurement’s skillsets and how to use them to build the trust of marketing
How can you align procurement goals and KPIs with marketing?
Moving beyond working together toward collaboration to build trustworthiness and influence
Defining and managing procurement cost savings- what’s after the value conversation?