Brittanie N. Johnson

Sourcing Agent
3M

Check out the incredible speaker line-up to see who will be joining Brittanie N..

Day 1: Wednesday, November 12, 2014

Thursday, December 11th, 2014

Companies with a global footprint are actively developing strategies to manage marketing agencies and media on a global level. The rationalization of procurement at a global level – consolidating marketing across business units and geographies for campaigns
Leveraging economies of scale is a trademark negotiation and savings technique of procurement executives. How can companies overcome local hurdles, balance local with global requirements, and develop the processes, practices and culture allowing them to leverage multiple Business Units and geographies effectively?
With BRIC economies exploding and brands wanting to increase sales in these regions – how to choose agencies that have the skills set for emerging markets, which are more complex, providing messages for a different type of consumers
With the digital space moving so fast – is it possible to have a global strategy for this space?