ProcureCon for Digital and Marketing Services 2014 (past event)

November 11 - 13, 2014

JW Marriott San Antonio Hill Country Resort and Spa, San Antonio, TX

Contact Us: 1.888.482.6012

Chris Baker, Senior Director of Purchasing at Heineken USA

Chris Baker


Senior Director of Purchasing
Heineken USA

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda

Day 1: Wednesday, November 12, 2014

Thursday, December 11th, 2014


14:30 Panel Discussion: Maximizing Your Marketing Investment

Measuring ROI, defining return, and determining attribution is often elusive, simply because it’s so difficult to track. That is why many CFOs believe the marketing budget is discretionary and open to annual cuts. So, how should you tackle your marketing supply chain to ensure that there’s no waste, and your investment is getting the most for the money?
• Identifying qualitative and quantitative media measurement metrics
• Establishing standards across all marketing channels
• Is decoupling really the only way to go?
• Where do the costs sit and how can procurement influence those costs?
• Looking beyond last click