Chris Moore

Executive Director
KPMG

Check out the incredible speaker line-up to see who will be joining Chris.

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Day 1: Wednesday, November 12, 2014

Thursday, December 11th, 2014

12:10 Case Study: Decoupling To India: How Far Can You Go?

Decoupling marketing production from creative via offshoring to India provides the potential for significant cost savings. How can you ensure that quality standards, brand integrity and on-time delivery are maintained?

KPMG LLP in the United States (KPMG) is a pioneer in outsourcing creative and document operations to India. KPMG moved to this model in collaboration with an in-house shared service organization more than a decade ago. Executive Director Chris Moore shares his experience with this tried and tested business model, including the processes put in place to achieve success as well as the efficiencies gained to help reduce cost.

The discussion will consider:

Separating marketing and creative from in-house and external offshore agencies
How to manage the brand consistently
Workflows and technologies as an enabler
How to work with marketing teams
Handling change management