Christine Eaton

Sr. Sourcing Manager - Marketing & Media
General Mills

Christine Eaton is Senior Manager of Sourcing for Advertising and Agencies at General Mills, the world’s sixth largest global manufacturer and marketer of consumer food products.

A 20 year sourcing veteran, Christine provides sourcing leadership and vision in the planning, development and implementation of the Advertising category strategy. With a background in technology sourcing, Christine is ideally positioned to bridge the divide between IT and Marketing to drive a convergence that focuses on technology as a strategic marketing advantage. In her spare time, when not working on building their wine collection, Christine and her husband enjoy long walks with their 150 pound Newfoundland.

Check out the incredible speaker line-up to see who will be joining Christine.

Download The Latest Agenda

Day 1: Wednesday, November 12, 2014

Thursday, December 11th, 2014

15:10 Presentation: Sourcing Technology To Drive Strategic Marketing Advantage

Long thought of as polar opposites, the new normal is that IT and Marketing must come together to find technology solutions that connect with consumers and deliver marketing advantage. For sourcing professionals, the challenge is how do we balance Marketing’s need for speed, agility and differentiation with IT’s need for security, stability and standardization. This presentation will cover

Building sourcing skills to manage this exploding space
A Test and Learn approach to Marketing Technologies
Key considerations when buying Marketing technologies

16:45 Roundtable Discussions

Table 1: In-Depth: The Mechanics Of Effective Agency Compensation

Hosted by: Steven Wales, COO, Decideware

Table 2: In-Depth: Corporate Trade/Barter

Hosted by: Kathy Kladopoulos, President, The Midas Exchange

Table 3: In Depth: Maintaining Creative Flair When Employing In-House Agencies

Hosted by: Michael Lejeune, Creative Director, LA Metro

Table 4: Media Audits

Hosted by: Mithun Sharma, Director, Strategic Sourcing, Gap Inc.

Table 5: In-Depth: Experiential Events

Hosted by: Mary Ann Kirsch, Global Lead & Head of Sales & Marketing Purchasing, North America, Chrysler Group LLC

Table 6: In Depth: How To Win Friends And Influence Marketing

Hosted by: Robert Berkeley, CEO, Express KCS Inc.

Table 7: In Depth: Fixing A Strained Marketing/Procurement Relationship

Hosted by: Jamie Crump, Director, Strategic Sourcing & Supplier Diversity, United Rentals

Table 8: The Use of eSourcing in Marketing Procurement

Hosted by: Noosh

Table 9: In-Depth: 7 Non-Obvious Trends That Will Change Marketing In 2015

Hosted by: Rohit Bhargava, Founder CEO, Influential Marketing Group and Professor of Global Marketing, Georgetown University

Table 10: In-Depth: Sourcing Technology To Drive Strategic Marketing Advantage

Hosted by: Christine Eaton, Sr. Manager Advertising & Agencies, Global Sourcing, General Mills