Craig Demarest

Senior Director, Chief of Procurement
RJ Reynolds

A supply chain professional with over 28 years of experience in the Tobacco, Plastics, Food and Pharmaceutical Industries. Responsibility for $1.8 billion in spend across the RAI operating companies, includes direct, indirect and capital procurement. Directs teams in Memphis TN, Oxford NC, Santa Fe NM, as well as centralized indirect and direct groups in Winston-Salem NC.

Check out the incredible speaker line-up to see who will be joining Craig.

Download The Latest Agenda

Day 2: Thursday, November 13, 2014

Sunday, January 11th, 2015

10:05 Panel Discussion: Where There’s Mystery, There’s Margin: Strategies For Achieving Full Media Transparency

How do media agencies work - where and how do agencies assign costs? Where do they place value?
How can you get value for price? What about volume rebates? How do volume discounts work?
How the rise of data analytics has gotten brands to ask, “What’s behind the curtain?”
Real time bidding – how to gain cost transparency in this area and how should it be measured?
Agency trading desks and programmatic buying – how to make sure agencies are using your money efficiently
Who owns the inventory? – Eliminating arbitrage and margin buys
What tangible actions should be taken to get better visibility and how should contracts be revised to reflect this?
How transparent are agencies willing to be, and how much is acceptable to you?