ProcureCon for Digital and Marketing Services 2014 (past event)

November 11 - 13, 2014

JW Marriott San Antonio Hill Country Resort and Spa, San Antonio, TX

Contact Us: 1.888.482.6012

Craig Demarest, Senior Director, Chief of Procurement at RJ Reynolds

Craig Demarest


Senior Director, Chief of Procurement
RJ Reynolds

Check out the incredible speaker line-up to see who will be joining Craig.

Download The Latest Agenda

Day 2: Thursday, November 13, 2014

Sunday, January 11th, 2015


10:05 Panel Discussion: Where There’s Mystery, There’s Margin: Strategies For Achieving Full Media Transparency

  • How do media agencies work - where and how do agencies assign costs? Where do they place value?
  • How can you get value for price? What about volume rebates? How do volume discounts work?
  • How the rise of data analytics has gotten brands to ask, “What’s behind the curtain?”
  • Real time bidding – how to gain cost transparency in this area and how should it be measured?
  • Agency trading desks and programmatic buying – how to make sure agencies are using your money efficiently
  • Who owns the inventory? – Eliminating arbitrage and margin buys
  • What tangible actions should be taken to get better visibility and how should contracts be revised to reflect this?
  • How transparent are agencies willing to be, and how much is acceptable to you?