Dan Jeffries

Owner
Jeffries Consulting

Dan Jeffries is an experienced commercial expert with a proven track record of delivering value as a strategic partner to some of the world's largest and most successful brands..

Using his extensive experience gained across multiple sectors including Telecoms, Financial Services, FMCG, Entertainment, Utilities, Travel and Retail he can work with you and your team to help you overcome the challenges you face whether you're an Agency, a Brand client or a Procurement team.

Working alongside brands like Universal Music, Symantec, Hertz, Lloyds Bank and Vodafone he has driven core commercial strategies and outcomes always with an emphasis on maximizing the value of the organization's investment in marketing.

Check out the incredible speaker line-up to see who will be joining Dan.

Download The Latest Agenda

Day 1: Wednesday, November 12, 2014

Thursday, December 11th, 2014

14:30 Panel Discussion: Maximizing Your Marketing Investment

Measuring ROI, defining return, and determining attribution is often elusive, simply because it’s so difficult to track. That is why many CFOs believe the marketing budget is discretionary and open to annual cuts. So, how should you tackle your marketing supply chain to ensure that there’s no waste, and your investment is getting the most for the money?
• Identifying qualitative and quantitative media measurement metrics
• Establishing standards across all marketing channels
• Is decoupling really the only way to go?
• Where do the costs sit and how can procurement influence those costs?
• Looking beyond last click

Day 2: Thursday, November 13, 2014

Sunday, January 11th, 2015

08:30 Chairperson Opening Remarks

08:45 Panel Discussion: Show Me The Money: The Evolution In Agency Compensation Models

The fixed-fee, retainer model that has worked for agencies and brands alike for the better part of the last 100 years is slowly dying out. As brands’ demands to translate work into proven results, the agency mantra of “if we do well, we won’t get fired,” is no longer enough. What is replacing it is the center of this discussion. Labor-based and pay for performance models are becoming more prevalent remuneration models. How do you evolve an existing relationship based on the risk and reward for both the brand and the agency? This panel discussion will debate:

• Moving the discussion away from hours and overhead toward performance improvement
• Myths and realities of pay for performance
• How to get the agency to separate the fee from the production
• Developing a process for measuring success that can be traced directly back to the agency’s work
• Fees and costs- you get what you pay for
• Does pay for performance increase transparency?
• What do successful incentive structures look like?
• Do pay for performance metrics apply the same for creative, media and digital agencies?

10:05 Panel Discussion: Where There’s Mystery, There’s Margin: Strategies For Achieving Full Media Transparency

How do media agencies work - where and how do agencies assign costs? Where do they place value?
How can you get value for price? What about volume rebates? How do volume discounts work?
How the rise of data analytics has gotten brands to ask, “What’s behind the curtain?”
Real time bidding – how to gain cost transparency in this area and how should it be measured?
Agency trading desks and programmatic buying – how to make sure agencies are using your money efficiently
Who owns the inventory? – Eliminating arbitrage and margin buys
What tangible actions should be taken to get better visibility and how should contracts be revised to reflect this?
How transparent are agencies willing to be, and how much is acceptable to you?