ProcureCon for Digital and Marketing Services 2014 (past event)

November 11 - 13, 2014

JW Marriott San Antonio Hill Country Resort and Spa, San Antonio, TX

Contact Us: 1.888.482.6012

Daniel Barrett, Vice President of Sales at Elance-oDesk

Daniel Barrett


Vice President of Sales
Elance-oDesk

Check out the incredible speaker line-up to see who will be joining Daniel.

Download The Latest Agenda

Day 2: Thursday, November 13, 2014

Sunday, January 11th, 2015


11:55 How Procurement & Marketing Create Value Through Online Staffing

Today someone in your marketing department will hire a freelancer online. Marketers love that they can get creative projects completed faster than ever before―often with better results―by directly hiring talent online. But are they compliant?
In this presentation, you’ll learn:
  • Why marketing “going rogue” is presenting a unique set of challenges for procurement teams
  • How to gain visibility, control, and compliance of your entire body of independent contractors, including online freelancers
  • How procurement and marketing can each create value and achieve strategic objectives by implementing systems that allow for today’s preferred method of hiring by marketers
Presented by Elance-Odesk

14:05 Roundtable Discussions

Table 1: In-Depth: Optimizing Marketing Campaign Deployment – Improving Control and Transparency, Budget and ROI
Hosted by: Catherine Burke, Managing Director, Banner Managed Communication

Table 2: In-Depth: How Procurement & Marketing Create Value through Online Staffing
Hosted by: Daniel Barrett, Vice President of Sales, Elance-Odesk

Table 3: Trends In Payment Terms And Their Impact On Marketing Spend
Hosted by: Duke Diep, Commodity Manager, Western Digital Technologies, Inc.

Table 4: The Pros and Cons of Holding Company Contracts
Hosted by: Tina Sokol, Divisional Category Manager - Americas Agencies, Novartis

Table 5: Category Focus: Merchandise and Promotions
Hosted by: Amelia Simonet, Sourcing Agent, 3M

Table 6: Category Focus: Events and Corporate Sponsorships
Hosted by: Antonio Humphreys, Senior Manager, Global Procurement, Adobe Systems Inc.

Table 7: Category Focus: Social
Hosted by: Peter Friedman, CEO, LiveWorld