Dave Johnson

Global Chief Operating Officer and Chief Client Officer
iCrossing

Check out the incredible speaker line-up to see who will be joining Dave.

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Day 1: Wednesday, November 12, 2014

Thursday, December 11th, 2014

09:15 Keynote Presentation: Using Constructive Collaboration As A Catalyst For Meeting Business Goals

As both external and internal environments keep evolving, leaders need to provide a consistent yet flexible, innovative and responsive approach to how they steer their business and people through new times. Learn the key drivers you need to do to build your influence over agencies and marketing.

How do you approach your role and how has your role evolved?
Describe your perception of procurement’s evolution from a “cost cutter” to a “value builder.”
Describe your relationship with marketing procurement and how you work with marketing procurement
What expectations do you have from the future of the marketing procurement function?