ProcureCon for Digital and Marketing Services 2014 (past event)
November 11 - 13, 2014
JW Marriott San Antonio Hill Country Resort and Spa, San Antonio, TX
Contact Us: 1.888.482.6012
David Hale
Manager, Global Marketing Procurement
eBay Inc.
Check out the incredible speaker line-up to see who will be joining David.
Download The Latest AgendaDay 2: Thursday, November 13, 2014
Sunday, January 11th, 2015
10:05 Panel Discussion: Where There’s Mystery, There’s Margin: Strategies For Achieving Full Media Transparency
- How do media agencies work - where and how do agencies assign costs? Where do they place value?
- How can you get value for price? What about volume rebates? How do volume discounts work?
- How the rise of data analytics has gotten brands to ask, “What’s behind the curtain?”
- Real time bidding – how to gain cost transparency in this area and how should it be measured?
- Agency trading desks and programmatic buying – how to make sure agencies are using your money efficiently
- Who owns the inventory? – Eliminating arbitrage and margin buys
- What tangible actions should be taken to get better visibility and how should contracts be revised to reflect this?
- How transparent are agencies willing to be, and how much is acceptable to you?