ProcureCon for Digital and Marketing Services 2014 (past event)
November 11 - 13, 2014
JW Marriott San Antonio Hill Country Resort and Spa, San Antonio, TX
Contact Us: 1.888.482.6012
Ed LoDebole
Director of Marketing and Procurement
Diageo
Day 1: Wednesday, November 12, 2014
Thursday, December 11th, 2014
10:30 Panel Discussion: Agency Relationship Management- The Evolution of the Relationship
The key to a successful agency relationship is partnership and collaboration. Many agency relationships are well over 50 years old, but the digital age is forcing companies to rethink some of their longstanding relationships. The fracturing of the one-stop-shop is allowing companies to rethink their relationships and develop new ones, especially in digital. This session will help you maximize your partnerships, including:
• Why you should never use the terms “vendors” and “suppliers” when working with agencies
• Keeping the lines of communication open
• Working with multiple agencies- is the agency of record model still relevant?
• Dealing with conflicts of interest and competing priorities
• Structured methodologies to have meaningful conversations
• When should procurement get involved, and what level of involvement is appropriate?
• How to have the difficult conversations- fees, cost structure, contract language, SOW- without straining the relationship
• How often should you evaluate how far the needle has moved?
• Why you should never use the terms “vendors” and “suppliers” when working with agencies
• Keeping the lines of communication open
• Working with multiple agencies- is the agency of record model still relevant?
• Dealing with conflicts of interest and competing priorities
• Structured methodologies to have meaningful conversations
• When should procurement get involved, and what level of involvement is appropriate?
• How to have the difficult conversations- fees, cost structure, contract language, SOW- without straining the relationship
• How often should you evaluate how far the needle has moved?