Gerry Preece

Gerry is currently a Senior Consultant at External View Consulting Group, guiding and directing clients in the selection of best-fit marketing and media agencies and negotiated fair, competitive contractual terms. Previously, Gerry spent 22 years at Procter & Gamble, where he was P&G’s Global Director of Marketing and Media Procurement and Operations. He is regarded as one of the industry’s leading experts in applying procurement skills and practices into the marketing space, consistently achieving the delicate balance between great marketing and cost management.

While at P&G, Gerry grew the marketing procurement organization more than tenfold, and ultimately directed the activities of nearly 200 marketing procurement professionals worldwide, covering nearly every area of marketing spend. He was responsible for the sourcing of over $3Bn in marketing and media spend, including ad agencies, media, promotion, public affairs, design, digital and interactive, research and measurement, retail, branding, and production.

Gerry will be giving the afternoon keynote speech on why and how the marketing space truly is unique and the implications for procurement. Gerry will cover what procurement must do to succeed in the world of marketing – four market proven solutions as well as providing a road map that will maximise your bottom line performance and results. This insightful session will take place on Tuesday 3rd June within the focus day on supplier performance management and measuring marketing ROI.