Jason Heller

Chief Executive Officer
Agiliti, Inc.

Check out the incredible speaker line-up to see who will be joining Jason.

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Day 1: Wednesday, November 12, 2014

Thursday, December 11th, 2014

08:45 Fireside Chat: Beyond Disruption: What’s Next For Marketing Procurement?

Marketing budgets are being cut across the globe. The growth of digital has altered the cost structure and supplier landscape. Data seems to winning the battle over creativity. All this is forcing companies to rethink their marketing investment, and devise strategies for eliminating waste. This panel will discuss how marketing trends are creating new opportunities for both marketing and procurement to shine.

Ensuring marketing investments are put to best use- where can waste be eliminated?
Trends and opportunities in media consumption in the shift to digital, social, and mobile
Minimizing digital value erosion
It’s all about measurement and standardization
Market mix and cross-platform planning
Embedding procurement into the marketing function
Making sense of new fee structures brought on by digital
The changing skillsets needed to handle the shift
Procurement as a market insight shop?

Tuesday, November 11, 2014

Tuesday, November 11th, 2014

15:05 Breaking Down Digital: A Hype-Free View Of What Procurement Needs To Understand

Digital is no longer the shiny object in the room, but rather an effective, and growing, part of every marketer's investment mix. We are operating in the age of the connected and empowered consumer, and marketing organizations are responding by building capabilities and shifting investments to a sometimes complex and fragmented digital world. Jason Heller has been at the forefront of digital marketing for the last 20 years and will provide a practical breakdown of the different digital channels and services that procurement needs to understand, helping to get you past the jargon and buzzwords, along with what's coming next. This session is not to be missed for any procurement practitioner looking to understand digital.