Laura King

Director of Procurement
Expedia Inc.

Check out the incredible speaker line-up to see who will be joining Laura.

Day 1: Wednesday, November 12, 2014

Thursday, December 11th, 2014

Ensuring you develop a career path for marketing procurement professionals to reduce the high amount of turnover
What skillsets does an effective marketing procurement executive need, especially as the skills required of marketing executives is changing?
Best practices for selecting your team—do you hire a marketing person and teach them procurement, or hire a procurement person and teach them marketing?
Keeping the team members engaged- how do you discourage them from moving into marketing or another procurement category?
How marketing procurement practitioners should be measured, evaluated, and incentivized