Lawrence Smith

Commercial Director - Worldwide Media - Mars Transversal Team
Mars

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Tuesday, November 11, 2014

Tuesday, November 11th, 2014

11:30 Constructing a Mutually Beneficial Agency/Client Relationship

The mantra among marketing procurement is that “it’s not about cost savings, it’s about the value.” But no matter the value or the price, if the agency isn’t the right fit, or the relationship isn’t structured properly, the partnership will fail, even if you can realize savings throughout the engagement. This session will help you:

Moving the conversation away from “buying something” toward “solving a problem”
How to identify the talent, culture and skillset that will be the right fit for your organization
How to structure your partnership so that it is collaborative, and not procurement-led
Building an interpersonal and strategic partnership with your agencies