Louis Williams

Senior Manager of Strategic Sourcing
United Rentals Inc.

Check out the incredible speaker line-up to see who will be joining Louis.

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Day 1: Wednesday, November 12, 2014

Thursday, December 11th, 2014

14:00 Case Study: Fixing a Strained Marketing/Procurement Relationship

United Rentals procurement had an excellent relationship with marketing, and then it disappeared. Now in a rebuilding phase, they still have a way to go. The greatest part of this story is that United Rentals is still figuring out how to work together. They have some of it nailed down but other parts are still under internal negotiation. This is not a “and we lived happily ever after” story, it is a “partnerships take work” story. United Rentals’ CPO and CMO will share the good, the bad, and the future.