Marc Iacoangelo

Associate Director of Strategic Sourcing
Novartis Pharmaceuticals Corporation

Check out the incredible speaker line-up to see who will be joining Marc.

Download The Latest Agenda

Tuesday, November 11, 2014

Tuesday, November 11th, 2014

14:00 Agency Evaluations, Benchmarking and Scorecarding

Putting an agency up for review and pitching new agencies is a very time consuming , disruptive and expensive process. If personality, rather than results, is the main source of friction, the relationship can be saved. This session will help you develop consistent strategies for ensuring your goals and your agency’s goals don't’ fall too far out of step.

Putting together a checklist on what criteria you’re measuring suppliers
The benefits of 360° scorecards
Measuring media performance, contract compliance, and ensuring financial transparency
How agency consolidation is impacting the market
Negotiation tactics to salvage the relationship
Preparing for a pitch situation if nothing can be resolved