Michael LeJeune

Creative Director
Los Angeles Metro

Michael Lejeune is Creative Director for Metro (Los Angeles County Metropolitan Transportation Authority). Metro’s 30-person Creative Services group creates award-winning core communications elements for the nation’s third-largest transit agency, including advertising, wayfinding and environmental graphics, timetables, maps, fare media and customer information, bus and rail fleet design, web and mobile presence, and merchandising

Check out the incredible speaker line-up to see who will be joining Michael.

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Day 1: Wednesday, November 12, 2014

Thursday, December 11th, 2014

14:00 Case Study: Maintaining Creative Flair When Employing In-House Agencies

Many companies have begun incorporating in-house agencies to handle creative work, resulting in quicker turnarounds and cost savings. But can in-house agencies be constructed in such a way that strengthens creativity, and not weaken it? Can you get the same results in house as you would with an outside agency? Hear how the Los Angeles Metro was able to tackle creative and produce actionable results—and get along with the procurement team at the same time.

16:45 Roundtable Discussions

Table 1: In-Depth: The Mechanics Of Effective Agency Compensation

Hosted by: Steven Wales, COO, Decideware

Table 2: In-Depth: Corporate Trade/Barter

Hosted by: Kathy Kladopoulos, President, The Midas Exchange

Table 3: In Depth: Maintaining Creative Flair When Employing In-House Agencies

Hosted by: Michael Lejeune, Creative Director, LA Metro

Table 4: Media Audits

Hosted by: Mithun Sharma, Director, Strategic Sourcing, Gap Inc.

Table 5: In-Depth: Experiential Events

Hosted by: Mary Ann Kirsch, Global Lead & Head of Sales & Marketing Purchasing, North America, Chrysler Group LLC

Table 6: In Depth: How To Win Friends And Influence Marketing

Hosted by: Robert Berkeley, CEO, Express KCS Inc.

Table 7: In Depth: Fixing A Strained Marketing/Procurement Relationship

Hosted by: Jamie Crump, Director, Strategic Sourcing & Supplier Diversity, United Rentals

Table 8: The Use of eSourcing in Marketing Procurement

Hosted by: Noosh

Table 9: In-Depth: 7 Non-Obvious Trends That Will Change Marketing In 2015

Hosted by: Rohit Bhargava, Founder CEO, Influential Marketing Group and Professor of Global Marketing, Georgetown University

Table 10: In-Depth: Sourcing Technology To Drive Strategic Marketing Advantage

Hosted by: Christine Eaton, Sr. Manager Advertising & Agencies, Global Sourcing, General Mills