ProcureCon for Digital and Marketing Services 2014 (past event)
November 11 - 13, 2014
JW Marriott San Antonio Hill Country Resort and Spa, San Antonio, TX
Contact Us: 1.888.482.6012
Nicholas Kline
Sr. Mgr., Service & Support Purchasing
Nissan Motor Corp-North America
Check out the incredible speaker line-up to see who will be joining Nicholas.
Download The Latest AgendaTuesday, November 11, 2014
Tuesday, November 11th, 2014
13:15 Optimizing The Marketing/Procurement Relationship
• Procurement’s vision vs. Marketing’s goals--are they matched closely?
• Align, deploy, standardize, innovate
• Ensuring marketing includes procurement into the budget and sourcing process before, rather than after, decisions have been made
• Identifying the most important metrics to focus on to deliver results
• What does procurement have to do to adapt processes to keep up with the fast-paced decision making needed for marketing?
• Communication strategies to remove any ambiguity in goals and requirements
• Qualitative metrics to increase procurement’s credibility
• Align, deploy, standardize, innovate
• Ensuring marketing includes procurement into the budget and sourcing process before, rather than after, decisions have been made
• Identifying the most important metrics to focus on to deliver results
• What does procurement have to do to adapt processes to keep up with the fast-paced decision making needed for marketing?
• Communication strategies to remove any ambiguity in goals and requirements
• Qualitative metrics to increase procurement’s credibility