Peter Friedman

Chairman and CEO
LiveWorld

Peter Friedman is a social media visionary and veteran with 29 years experience in the space (17 at LiveWorld, Inc. and 12 at Apple). He’s provided multiple global brands with strategic social media guidance and delivered hundreds of social media programs for them in multiple countries and languages.

Check out the incredible speaker line-up to see who will be joining Peter.

Download The Latest Agenda

Day 2: Thursday, November 13, 2014

Sunday, January 11th, 2015

13:15 Be Social Effectively & Cost Effectively

Learn how global brands are managing social media programs at scale by centralizing strategies, technology, and service platforms to better engage customers. Join LiveWorld founder and CEO Peter Friedman as he shares how procurement professionals are enabling marketing organizations to achieve new levels of performance while providing increased cost efficiencies. This session will include:

Social Media Marketing Defined
Return-on-Investment Models
Best Practices for Global Brands
Case Study: Social Brand Identity & Topic Mix
Case Study: Global Management of User Content

14:05 Roundtable Discussions

Table 1: In-Depth: Optimizing Marketing Campaign Deployment – Improving Control and Transparency, Budget and ROI

Hosted by: Catherine Burke, Managing Director, Banner Managed Communication

Table 2: In-Depth: How Procurement & Marketing Create Value through Online Staffing

Hosted by: Daniel Barrett, Vice President of Sales, Elance-Odesk

Table 3: Trends In Payment Terms And Their Impact On Marketing Spend

Hosted by: Duke Diep, Commodity Manager, Western Digital Technologies, Inc.

Table 4: The Pros and Cons of Holding Company Contracts

Hosted by: Tina Sokol, Divisional Category Manager - Americas Agencies, Novartis

Table 5: Category Focus: Merchandise and Promotions

Hosted by: Amelia Simonet, Sourcing Agent, 3M

Table 6: Category Focus: Events and Corporate Sponsorships

Hosted by: Antonio Humphreys, Senior Manager, Global Procurement, Adobe Systems Inc.

Table 7: Category Focus: Social

Hosted by: Peter Friedman, CEO, LiveWorld