Richard Kirstein

Purchasing music to soundtrack marketing communications campaigns is not as simple as it may appear. Whether you’re dealing with commercially released tracks, production libraries, or commissioned bespoke scores, you have to broker deals with 3rd party IP owners. This unique session will navigate the complicated world of securing music rights, and what it means for the procurement manager. You’ll go back to the office armed with a number of strategies for avoiding unnecessary costs when securing music rights, including understanding the roles of various rights owners, licensing options, the roles of marketing, agency, legal and procurement, approval timelines, and the cost drivers that impact your decisions.