Robert Berkeley

Decoupling marketing production from creative via offshoring to India provides the potential for significant cost savings. How can you ensure that quality standards, brand integrity and on-time delivery are maintained?

KPMG LLP in the United States (KPMG) is a pioneer in outsourcing creative and document operations to India. KPMG moved to this model in collaboration with an in-house shared service organization more than a decade ago. Executive Director Chris Moore shares his experience with this tried and tested business model, including the processes put in place to achieve success as well as the efficiencies gained to help reduce cost.

The discussion will consider:

Table 1: In-Depth: The Mechanics Of Effective Agency Compensation

Hosted by: Steven Wales, COO, Decideware

Table 2: In-Depth: Corporate Trade/Barter

Hosted by: Kathy Kladopoulos, President, The Midas Exchange

Table 3: In Depth: Maintaining Creative Flair When Employing In-House Agencies

Hosted by: Michael Lejeune, Creative Director, LA Metro

Table 4: Media Audits

Hosted by: Mithun Sharma, Director, Strategic Sourcing, Gap Inc.

Table 5: In-Depth: Experiential Events

Hosted by: Mary Ann Kirsch, Global Lead & Head of Sales & Marketing Purchasing, North America, Chrysler Group LLC

Table 6: In Depth: How To Win Friends And Influence Marketing

Hosted by: Robert Berkeley, CEO, Express KCS Inc.

Table 7: In Depth: Fixing A Strained Marketing/Procurement Relationship

Hosted by: Jamie Crump, Director, Strategic Sourcing & Supplier Diversity, United Rentals

Table 8: The Use of eSourcing in Marketing Procurement

Hosted by: Noosh

Table 9: In-Depth: 7 Non-Obvious Trends That Will Change Marketing In 2015

Hosted by: Rohit Bhargava, Founder CEO, Influential Marketing Group and Professor of Global Marketing, Georgetown University

Table 10: In-Depth: Sourcing Technology To Drive Strategic Marketing Advantage

Hosted by: Christine Eaton, Sr. Manager Advertising & Agencies, Global Sourcing, General Mills