Rohit Bhargava

For the past four years, best selling author and longtime branding consultant Rohit has curated an annual list of the top trends changing business and marketing. His report has been viewed and shared more than half a million times online – and the most recent edition was the #1 most downloaded Marketing Research book on Amazon for 8 weeks straight. At a time when meaninglessly broad predictions such as “2015 will be the year of wearable technology” are often shared by so called gurus – Rohit’s “Non-Obvious Trend Report” uses real life examples to spotlight unexpected trends in media, technology, advertising, culture and entrepreneurship. In this unique new keynote talk, Rohit will share some of the insights from his recently released 2014 Trend Report, as well as offer the audience a sneak peek at the hottest of the new trends from his 2015 report which will be officially released in December of 2014.

Table 1: In-Depth: The Mechanics Of Effective Agency Compensation

Hosted by: Steven Wales, COO, Decideware

Table 2: In-Depth: Corporate Trade/Barter

Hosted by: Kathy Kladopoulos, President, The Midas Exchange

Table 3: In Depth: Maintaining Creative Flair When Employing In-House Agencies

Hosted by: Michael Lejeune, Creative Director, LA Metro

Table 4: Media Audits

Hosted by: Mithun Sharma, Director, Strategic Sourcing, Gap Inc.

Table 5: In-Depth: Experiential Events

Hosted by: Mary Ann Kirsch, Global Lead & Head of Sales & Marketing Purchasing, North America, Chrysler Group LLC

Table 6: In Depth: How To Win Friends And Influence Marketing

Hosted by: Robert Berkeley, CEO, Express KCS Inc.

Table 7: In Depth: Fixing A Strained Marketing/Procurement Relationship

Hosted by: Jamie Crump, Director, Strategic Sourcing & Supplier Diversity, United Rentals

Table 8: The Use of eSourcing in Marketing Procurement

Hosted by: Noosh

Table 9: In-Depth: 7 Non-Obvious Trends That Will Change Marketing In 2015

Hosted by: Rohit Bhargava, Founder CEO, Influential Marketing Group and Professor of Global Marketing, Georgetown University

Table 10: In-Depth: Sourcing Technology To Drive Strategic Marketing Advantage

Hosted by: Christine Eaton, Sr. Manager Advertising & Agencies, Global Sourcing, General Mills