Skip Lorimer

The key to a successful agency relationship is partnership and collaboration. Many agency relationships are well over 50 years old, but the digital age is forcing companies to rethink some of their longstanding relationships. The fracturing of the one-stop-shop is allowing companies to rethink their relationships and develop new ones, especially in digital. This session will help you maximize your partnerships, including:
• Why you should never use the terms “vendors” and “suppliers” when working with agencies
• Keeping the lines of communication open
• Working with multiple agencies- is the agency of record model still relevant?
• Dealing with conflicts of interest and competing priorities
• Structured methodologies to have meaningful conversations
• When should procurement get involved, and what level of involvement is appropriate?
• How to have the difficult conversations- fees, cost structure, contract language, SOW- without straining the relationship
• How often should you evaluate how far the needle has moved?