Steve Gregory

Senior Manager, Global Strategic Sourcing
The Clorox Company

Steve Gregory is Senior Sourcing Manager at The Clorox Company. He has worked for the past 9 years in close coordination with the Clorox Marketing Communications group to manage the agency relationships and compensation structures for Creative, Media, Digital, Hispanic, Shopper and Public Relations. Steve has also played an active role in developing a global agency strategy within Clorox. In addition, Steve develops the vendor/agency relationships for syndicated data, print, entertainment marketing, social, search, and the consumer contact center. Prior to his current position, Steve spent over 20 years in Indirect sourcing as a Procurement Consultant, Director of Operations for a dotcom, and a Manager at Levi Strauss & Co. in procurement and business administration. Steve has a Bachelor’s degree in Psychology from Michigan State University and an MBA from CSU, Hayward.

Check out the incredible speaker line-up to see who will be joining Steve.

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Day 2: Thursday, November 13, 2014

Sunday, January 11th, 2015

08:45 Panel Discussion: Show Me The Money: The Evolution In Agency Compensation Models

The fixed-fee, retainer model that has worked for agencies and brands alike for the better part of the last 100 years is slowly dying out. As brands’ demands to translate work into proven results, the agency mantra of “if we do well, we won’t get fired,” is no longer enough. What is replacing it is the center of this discussion. Labor-based and pay for performance models are becoming more prevalent remuneration models. How do you evolve an existing relationship based on the risk and reward for both the brand and the agency? This panel discussion will debate:

• Moving the discussion away from hours and overhead toward performance improvement
• Myths and realities of pay for performance
• How to get the agency to separate the fee from the production
• Developing a process for measuring success that can be traced directly back to the agency’s work
• Fees and costs- you get what you pay for
• Does pay for performance increase transparency?
• What do successful incentive structures look like?
• Do pay for performance metrics apply the same for creative, media and digital agencies?

15:30 Presentation: Have You Considered Outsourcing Marketing Procurement?

Many organizations have turned to outsourcing their tactical procurement functions to focus on the strategic ones in house, resulting in increased cost savings. Should marketing be considered a candidate for outsourcing to show value? What would you need to consider to determine if marketing procurement outsourcing is right for your company? Can you keep some parts in house? How should you deal with conflicts of interest and confidentiality? When does it make sense to use agency procurement arms?