ProcureCon for Digital and Marketing Services 2014 (past event)
November 11 - 13, 2014
JW Marriott San Antonio Hill Country Resort and Spa, San Antonio, TX
Contact Us: 1.888.482.6012
Tim Steelman
Sr. Buyer
RJ Reynolds
Day 1: Wednesday, November 12, 2014
Thursday, December 11th, 2014
14:30 Panel Discussion: Maximizing Your Marketing Investment
Measuring ROI, defining return, and determining attribution is often elusive, simply because it’s so difficult to track. That is why many CFOs believe the marketing budget is discretionary and open to annual cuts. So, how should you tackle your marketing supply chain to ensure that there’s no waste, and your investment is getting the most for the money?
• Identifying qualitative and quantitative media measurement metrics
• Establishing standards across all marketing channels
• Is decoupling really the only way to go?
• Where do the costs sit and how can procurement influence those costs?
• Looking beyond last click
• Identifying qualitative and quantitative media measurement metrics
• Establishing standards across all marketing channels
• Is decoupling really the only way to go?
• Where do the costs sit and how can procurement influence those costs?
• Looking beyond last click
Day 2: Thursday, November 13, 2014
Sunday, January 11th, 2015
08:45 Panel Discussion: Show Me The Money: The Evolution In Agency Compensation Models
The fixed-fee, retainer model that has worked for agencies and brands alike for the better part of the last 100 years is slowly dying out. As brands’ demands to translate work into proven results, the agency mantra of “if we do well, we won’t get fired,” is no longer enough. What is replacing it is the center of this discussion. Labor-based and pay for performance models are becoming more prevalent remuneration models. How do you evolve an existing relationship based on the risk and reward for both the brand and the agency? This panel discussion will debate:
• Moving the discussion away from hours and overhead toward performance improvement
• Myths and realities of pay for performance
• How to get the agency to separate the fee from the production
• Developing a process for measuring success that can be traced directly back to the agency’s work
• Fees and costs- you get what you pay for
• Does pay for performance increase transparency?
• What do successful incentive structures look like?
• Do pay for performance metrics apply the same for creative, media and digital agencies?
• Moving the discussion away from hours and overhead toward performance improvement
• Myths and realities of pay for performance
• How to get the agency to separate the fee from the production
• Developing a process for measuring success that can be traced directly back to the agency’s work
• Fees and costs- you get what you pay for
• Does pay for performance increase transparency?
• What do successful incentive structures look like?
• Do pay for performance metrics apply the same for creative, media and digital agencies?